Why USAA?

At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.

We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!

The Opportunity

The marketing organization at USAA has embarked on a transformative effort to become a Member-centric, performance-oriented organization anchored in the historic strength of USAA’s brand. Key goals of the transformation include accelerating performance marketing capabilities, enabling increased deepening and engagement of Members, and driving best-in-class execution across marketing through focused Centers of Excellence. There is significant buy-in for this direction, with a new CMO in seat and a new organization and operating model being rolled out. We are now at a pivotal moment to cement the marketing leadership team and continue to make progress with the hire of a few critical roles.

The Head of Marketing Data & Analytics role is the most senior data and analytics expert within marketing, responsible for (1) representing marketing at the USAA Enterprise level, (2) creating a horizontal data community across the Center of Excellence and Lines of Business, and (3) driving the marketing data agenda – spanning governance, marketing performance measurement, data management, etc. A successful candidate will both look forward to getting into the weeds of marketing measurement models as well as draw excitement from building a strategic data roadmap for the next 2 years.

What you’ll do:

Accountable for providing strategic direction to enable effective and competitive marketing and member engagement execution

• Within the function – Design, build and maintain the data capabilities and processes that allow for most effective marketing activation

• Within Marketing – lead the data and analytics community making sure the work that is driven within LOB is consistent with a singular view of performance to allow measurement across LOBs and through the funnel

• Within SDB – provide leadership in data strategy and innovation to ensure all work across SDB functions

• Accountable for strategic, tactical, operational, and financial responsibilities associated with CoSA data storage, data preparation, data exploration, information governance, analytics, and information delivery.

• Accountable for defining and developing business data & analytics strategy to enable achievement of business goals and objectives.

• Collaborate with company and staff agency data and analytics leaders to identify and deliver actionable insights and products to further USAA’s business strategy.

• Provide data & analytics products using Agile methodologies to enable fact based, enterprise decisions that drive the achievement of USAA’s mission and goals.

• May be assigned by the Chief Data & Analytics Officer, to chair high-level cross-business teams to identify strategy synergies and translating these insights into actionable, compliant deployments.

• Provide strategic direction and thought leadership to the Data and Analytics Community across USAA.

• Keep current of industry leading practices and advances in across all data & analytics sub-functions as well as the business associated with the assigned CoSA.

• Fosters analytical innovation and promote the importance of data literacy through sharing of analytics knowledge and best practices.

• Responsible for educating, overseeing, and monitoring CoSA adherence with Information Governance policy and standards.

• Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.

• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s Degree in Statistics, Mathematics, Operations Research, Engineering or other quantitative field (e.g. finance or a social/behavioral science); OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.

• 10 years progressive experience leveraging data and analytics to drive results in a complex financial services organization.

• 6 years of people leadership experience in building, managing and/or developing high-performing teams.

• Experience collaborating with key resources and stakeholders, influencing decisions, and managing work to achieve strategic goals.

• Executive-level business acumen in the areas of measuring business outcomes, business operations, industry practices and emerging trends.

• Experience leading matrixed teams using Agile methodologies.

• Experience building data and analytic teams and capabilities to support business decision making.

• Proven ability to tell a story through data and communicate problem, impact, and recommendations effectively with senior leadership.

• Expert ability to consult and advise business leaders on development of OKRs, KPIs and KRIs as well as appropriate data and analytic solutions to address business needs.

• Experience with large complex database systems & architecture, structured & unstructured data, with diverse analytics methodologies and approaches.

• Deep understanding of industry best practices and advancements in data and analytics.

• Deep understanding of risk management and compliance practices with experience developing data strategies that mitigate risk.

What sets you apart:

• Significant experience working within marketing analytics, including familiarity with marketing performance measurement models like MMO/MTA.

• Ability to partner and influence cross-functionally, ensuring business needs are met while enforcing data and reporting standardization and guardrails.

• Familiarity with personalization and next best action modeling (e.g., Pega).

• Experience building marketing data infrastructure and capabilities within a large, matrixed organization.

• Experience managing and mentoring data science, data engineering, and/or analytics teams in a highly regulated environment.

What we offer:

Compensation:

USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market position. The salary range for this position is: $216,750.00-390,150.00.

Employees may be eligible for pay incentives based on overall corporate and individual performance or at the discretion of the USAA Board of Directors.

Long Term Incentive Plan: Cash payment for Executive level roles only, representing a cash payment which is both time and performance based.

Benefits:

At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you are an existing USAA employee, please use the internal career site in OneSource to apply.

Please do not type your first and last name in all caps.

Find your purpose. Join our mission.

USAA is unlike any other financial services organization. The mission of the association is to facilitate the financial security of its members, associates and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community. We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of service, loyalty, honesty and integrity.

USAA attributes its long-standing success to its most valuable resource: our 35,000 employees. They are the heart and soul of our member-service culture. When you join us, you'll become part of a thriving community committed to going above for those who have gone beyond: the men and women of the U.S. military, their associates and their families. In order to play a role on our team, you don't have to be connected to the military yourself – you just need to share our passion for serving our more than 13 million members.

USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.

USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.